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Poduzetništvo bez početničkih grešaka Većina budućih poduzetnika podrazumijeva da pokretanje biznisa znači krenuti od nule – razvijati ideju, testirati tržište i izgraditi operativni sustav. No što ako postoji efikasniji, sigurniji i brži model? Za one koji žele odmah ući u svijet poduzetništva uz pomoć franšiznih sustava koji nude operativno testiran i tržišno verificiran model poslovanja, […]

U franšiznom sustavu, odnos između davatelja i primatelja franšize nije samo pravni ili financijski okvir – to je dugoročno partnerstvo u kojem obostrano povjerenje i otvorena komunikacija čine osnovu uspjeha. Uspješni franšizni brendovi – uključujući Koykan – temelje se upravo na jasno definiranim i kontinuirano održavanim kanalima komunikacije koji omogućuju skalabilnost bez gubitka operativne kontrole

Franchising is often presented as the simplest way into entrepreneurship. In one important sense, that’s true: you are not starting from scratch. You are buying into a customer proposition that has been tested, an operating playbook that has been refined, a supply chain that already works, and a brand that—at least to some extent—has earned

January 24, 2026 – From blog: 365weeks.com In QSR, margins are not lost in big strategic mistakes. They usually disappear quietly, somewhere between a supplier invoice, a delivery note and what actually gets used in a restaurant. For a long time, we treated COGS as a number you calculate after the fact. Food cost reports,

Izbor mojih glavnih 5 kriterija (+ 1 bonus) za sve koji razmatraju uložiti u franšizu Vjerujem da se dobar dio vas se već susretao s terminom franšize. Možda ste i sami razmatrali ulaganje u neki franšizni koncept kao alternativni izvor prihoda, kao opciju za promjenu karijere ili ulazak u poduzetništvo. Nadam se da će vam

(Split/Zadar – 07/2025) Koykan, the most dynamic fast casual brand in the region and the fastest-growing street food chain in Croatia, has officially launched its strategic expansion into Dalmatia. With new restaurant openings in Split (City Center One) and Zadar (Supernova), the brand plans to assign a limited number of franchise agreements for those seeking

Franchising creates a symbiotic relationship between the franchisor and the franchise partner, providing significant value to both parties. This relationship is built on mutual support, shared goals, and the continuous exchange of ideas and best practices. Value to the Franchisor Rapid Expansion:    – Franchising allows the franchisor to expand their brand more quickly and efficiently

In the dynamic landscape of marketing and branding, staying relevant and impactful requires a keen eye for evolution. This is precisely what acclaimed marketing and branding agency BRUKETA&žINIĆ&GRAY brought to the table in their recent collaboration with Koykan. Through strategic brand repositioning and a visually arresting identity redesign, the agency has breathed new life into